Orginally written by Lina Lecardo

Canadian Designer Showcases Inaugural Collection During L.A. Fashion Week

Canadian-based JUZD Bamboo Streetwear (www.juzd.com) will showcase their first collection during the L.A. Fashion Week on Friday October 17th. The event will be held at Versus Night Club – the renovated 22,000 square foot former L.A. Stock Exchange. The fashion showcase includes L.A.-based labels LRG, Factory Girl, and Grefphenreed. JUZD will be partnering their bamboo tees with jeans from Kentucky Denim. The collection features again the following week at the Toronto Fashion Week showcase at Rockwood Nightclub on Thursday October 21st.

Toronto, Ontario – October 14, 2008 - Canadian designer Jing Liu of JUZD (short for “juiced”) will be showing his first collection during one of the most high profile fashion events in the world – L.A. Fashion Week. L.A., along with New York, is known as one of the fashion capitals of the U.S. and is one of the top fashion cities in the world. Spring 2009’s L.A. Fashion Week is being held from Friday, October 12 through Friday, October 17, 2008.

The L.A. fashion show will be held at the 22,000 square foot Versus Night Club, located deep in the heart of the L.A. Fashion District. The megaclub renovated the historic 1920s L.A. Stock Exchange to its original form. This event will be a soft launch for the club and includes an all-star cast of musicians including the Roots’ DJ ?uestlove, Travis McCoy of Gym Class Heroes, and Miami’s DJ Irie (DJ for Jamie Foxx, Pepsi, and the Miami Heat). The event will also showcase three other L.A. based brands – LRG, Factory Girl, and Grefphenreed.

JUZD has chosen to partner with Kentucky Denim jeans for the men’s jeans. “After checking out their jeans in Miami, it was love at first sight,” said Liu. “They were the perfect brand to complement our JUZD tees.” Kentucky Denim is a premium denim company based out of L.A. with accounts at the trendiest boutiques such as Fred Segal, Lisa Kline, M Fredric, Planet Funk, and many others.

Following the big L.A. show, JUZD will be bringing the line back home for Toronto’s Fashion Week. The JUZD collection will showcase at Rockwood Nightclub at 31 Mercer Street on Thursday, October 23rd.

The JUZD bamboo collection is the first designer label to have all pieces created from an exclusive and custom-designed and milled bamboo fabric. The line debuted only a few months ago. In that short time, it has been well-received by the media. At least eight magazines and two television shows have released, or will be releasing, features on this collection. It has already been featured on a national Cosmopolitan Magazine TV commercial and stars have been wearing it on the red carpet for the Toronto International Film Festival (TIFF). Members of the fashion industry have been in awe of the fabric, and have been praising JUZD as bringing an edge to the “hippie” image of eco-fashion.

For media and buyer VIP passes to both events please email media@juzd.com or call 1.888.589.3462.

About JUZD – The Bamboo Streetwear Clothing Company

JUZD (short for Juiced) – www.juzd.com – is the planet’s first bamboo designer label, established in 2007 by designer Jing Liu. The label emphasizes contemporary high-end streetwear created using exclusive custom-designed and milled bamboo fabric. Each design is inspired by the designer’s vision of “organic” and aggressive style and the philosophy that art and fashion should co-exist in a way that is innovative, eco-conscious, and empowering.

For more information about the JUZD label or to learn more about, or set up an interview with, Jing Liu please contact Davi Tham at 416-561-2581.

About Versus Night Club:

Located in the architectural masterpiece formerly housing the 1920s Stock Exchange Building, the mega-club has renovated the historic building to its original foundation, reintroducing the classic marble staircases with a modern design flare. With an exquisite eye for detail, Versus Nightlife created a multi-level entertainment fortress, encapsulating different social scenes for different types of clientele on any given night. The venue is an astounding 22,000 square feet and holds a capacity crowd of 1,500 people. Versus is located at 618 Spring Street Los Angeles, CA 90014. Phone number is (213) 489-1555. For more information or to book your next event, go to www.versusla.com or contact Nico Bacigalupo at nicob@versusla.com.

About Kentucky Denim:

Kentucky Denim, based in Los Angeles, California, is a premium denim company catering to both men and women. Established in the summer of 2006, it launched with six styles of denim for men. The jeans’ popularity escalated and the line was picked up by the trendiest boutiques in California including Fred Segal, Lisa Kline, M Fredric, Planet Funk and many others. Opening over 100 different retail doors in its early months of operation, its success has allowed Kentucky Denim to quickly expand their product line, adding t-shirts, jackets, and button downs to the collection.

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CONTACT:

Davi Tham

JUZD Bamboo

Tel: 416.561.2581

Davi@juzd.com

Toll-Free: 1.888.589.3462

Fax:1.888.895.5893