FOR IMMEDIATE RELEASE

Holt Renfrew to Debut JUZD Bamboo Collection by Unknown Canadian Designer

CONTACT:

Davi Tham
JUZD Bamboo
Tel: 416.561.4840
Davi@JUZDbamboo.com
Toll-Free: 1.888.589.3462
Fax:1.888.895.5893

Date: Tues. July 8th 2008

Him: JUZD Original (black), Her: JUZD Original (black)

Her: JUZD Plain Tee (white), Him: Studio (black)

Him: All-Star (black), Her: JUZD Plain Tee (black)

Her: Konceptz (grey), Him: Tech (grey)

Him: Stylez (white)

Her: JUZD Plain Tee (white), Him: Studio (white)

Her: Konceptz (grey), Him: Tech (grey)

Him: JUZD Original (black)

Him: JUZD Original (black)

Him: Stylez (black)

Him: All-Star (black), Her: JUZD Plain Tee (black)

Him: All-Star (black)

Her: Konceptz (black), Him: Tech (black)

Him: Tech (grey)

Him: Stylez (black)
Her: Stylez (black)

Her: JUZD Original (black)

Photos from the shoot for the 1st collection of JUZD shirts. In stores in late July.
Available at Green is Black and Got Style.

Green is Black
Fashion for the conscious
624 Yonge Street
416.454.5650
www.GreenisBlack.ca
info@greenisblack.ca

Got Style
489 King St. West
416-260-9696
www.gsmen.com
info@gsmen.com

Photographer: Igor Yu
Creative Direction: Dale Hodder
Lead Stylist: Nikita Stanley
Assisting Stylist: Eda Greff
Make Up & Hair Artist: Sasha Simler
Assistants: Ashley Athill, Michael Nguyen, Davi Tam

Models:
Evan Spergel
Vlada V.
Endri Hoxha
Camila Mendes

Accessories and jeans sponsors:
Over the Rainbow
101 Yorkville Ave.
416-967-7448
www.rainbowjeans.com

UPC Boutique
128¼ Cumberland Street
Toronto, ON
416-929-9209

Date: Wed. June 25 2008

Original article written by Jatinder Dhoot of www.toronto.cityguide.ca on Wed June 25 2008.

Ever wake up one morning and decide to create clothing line? It’s not an ordinary occurrence but Torontonian Jing Liu is not an ordinary individual. Liu, creator of Juzd clothing, which is promoted as being the first bamboo designer label, is the lead designer for the urban streetwear line. “I just woke up one day and decided start it up and just focus on doing this”, comments Liu on the origin of Juzd in April 2007.

The web designer amongst other things at the time, came up with the idea for Juzd–a name which had some influence from the much talk in the media of “juiced” baseball athletes doing steroids. Although aggression is part of the brand identity of Juzd, there’s an element of nature and environmental friendliness to the line. “Organic aggression”, comments Liu on what the brand represents—the bamboo being tied into the organic. “I thought about what would represent something natural and organic and I thought bamboo”, explains Liu. The choice itself was a natural one as the plant was a mainstay during Liu’s childhood years which were spent in China.

Despite the organic and environmental underpinnings to the line, Juzd isn’t spiritual retreat or vegan pot luck apparel. “I want it to be eco-friendly but not hippy”, comments Liu. The clothes are designed mostly for the fashion conscious 18-34 demographic of both genders, which Liu is passionate about channeling his creativity to cater to.

His enthusiasm for the line shines forth when he chats about the positive reception line has garnered and how he was an inch away from getting in Holt Renfrew; when he bounces off ideas with Deniz Reno, the model sporting his apparel in these pictures; and as he encourages me “Go Bamboo”, a personal catchphrase of Liu for his line. His excitement is indicative that his seemingly random decision that Spring morning in 2007 was a correct one.

If you would like to pick up some Juzd clothing and “Go Bamboo”, visit GOTSTYLE and Green is Black.

Date: Thurs. May 15, 2008

Date: Mon May 19 2008
I met with Nalini Sharma the weathergirl for CityTV (CityNews) yesterday. Just in February she was hounoured with the Anokhi Magazine’s Most Successful TV Personality in Toronto award. But she have also won many not so formal awards such as the News Hottie of the Week award, she won this twice within 6 months!

A friend of mine who works at CityTV showed her the JUZD designs and she loved it. So I came by CityTv building to give her a shirt. Nalini loves it so much she wants to wear it on air! So keep on watching CityTv weather.

Date: Tues. Mar 25 2008.

In the spirit of the L’oreal Toronto fashion week Jing Liu our lead designer for JUZD Bamboo Streetwear was interviewed by Theresa Laurico of the new show Asian Inspiration. This fresh new show on Rogers TV airs this week 6:30 PM Thursday for people in Toronto. Times differ based on your region. The JUZD episode will air week of April 6th. The episode will feature two great Asian designers from Toronto, Andy the Anh and our very own Jing Liu.

While Theresa and the Rogers crew was impressed with the beautiful packaging, the talk of the night was the bamboo fabric. “..you have to feel this, this is so comfortable!” commented by our beautiful model Donna Milburnent.

by Danielle Wong of www.theGreenCity.ca- Toronto – Nov. 22 2007

Jing Liu designs clothes for the urban space, but his inspiration comes from nature.

Unlike Baby Phat or Sean Jean, this newcomer’s line of high-end street wear, JUZD (pronounced “joost”), is organic. The clothing brand, which is based in Toronto, uses organic bamboo as its primary material and also as inspiration.

The designer describes the theme of the brand as “primal energy.”

“We want to have a respect for nature and the individual,” Jing, who goes by his first name, said.

In contrast to the fashion industry at large, JUZD clothing tries to steer clear of materialistic, disposable designs. It’s anti-modern—it brings it back to nature, Jing said.

This philosophy is reflected even in the prints on JUZD T-shirts. As a conscious decision by Jing and his team, the designing technique is one without rigid patterns, but, instead, depicts random lines and unstructured curves. “It’s more organic… just like the way it is in nature,” Jing said.

JUZD, which was created in April, officially launches during the L’Oreal Fashion Week from March 17^th to the 22^nd of next year. The spring 2008 collection will be available online for purchase in March or April.

The brand is currently still in talks with boutiques, namely Over the Rainbow and Holt Renfrew about carrying their line of T-shirts. Other JUZD pieces are in the works for next year’s fall collection.

All brands, Jing said, go back to the vision of the brand’s creator. And the attitude found in JUZD echoes his, Jing said. “I have a lot of respect for nature.”

That might be an understatement for Jing — especially when it comes to the bamboo plant. This designer is a bamboo fanatic. Jing, who was born in China and moved to Canada when he was 8, said his love of bamboo might be ingrained in his subconscious because of his Chinese roots.

But whatever the reason, once he gets talking about the plant, he lights up and can’t contain his excitement for it. “It’s the most amazing fabric out there,” Jing said. For one, it’s eco-friendly because bamboo can grow anywhere and even enriches the soil it’s planted in, Jing said. Plus, a bamboo stalk regenerates itself even if you cut it down, he added.

Also, the plant, Jing said, can grow a few metres in just 24 hours and into its full size after six months.

As a fabric, it is odour-free, anti-bacterial and UV-protective. Not only that, Jing said, It’s insulating. “So it keeps you cool in the summer and in the winter it keeps you two degrees warmer.”

When worn as clothing, bamboo fabric has a silky feel, like cashmere. It is comparable to rayon. “My prediction is that in two or three years, it [bamboo] will be the next big thing.” Jing said.

And to those looking to become designers themselves, Jing has words of wisdom: “(They should) look inside and discover themselves.” And that will show them what they are really passionate about, Jing said. “Once you discover that, you discover the answer to your life.”

To find out more about JUZD clothing and view the shirts themselves, visit http://www.juzdwear.com/ and look out for it during next year’s L’Oreal Fashion Week in March 17-22.